Unlocking Value. Building Partnerships.

Pershing is a private commercial real estate firm based in Dallas-Fort Worth, Texas. The firm strives to mix industry leadership with communities to make creative opportunities and build lasting, rewarding relationships.

We offer every client, partner, and community we work with a promise of transparency, agility, urgency, and institutional-grade focus and attention to detail. 

 
 

Experienced Agility

With over 30+ years of shared experience and a proven track record, Pershing is sure-footed and ready to deliver success on any assignment.

 
 
 
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30+ Years

Collective experience in every facet of development, leasing and management.

 
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6.5M SF+

Retail & Mixed-Use Properties Retail & mixed-use properties served.

 
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$1.5B+

Value Created through development of historical properties.



 

People first. Period. 

With every endeavor, we observe and balance the needs of consumers, vendors, owners, tenants, civic leaders, partners and investors to deliver and execute strategies for the success of all stakeholders.

Committed Creativity

From deal structure to brick pattern, Pershing’s commitment to creativity leads to unpacking newfound or hidden value, uniquely effective solutions and newfound, high-yield opportunities. 

 
 

The Team

We are passionate about this business. We believe in continuing to be students of our industry, leaning into the future of real estate.

Our team is skilled in all facets of investment, development, and asset management processes, including site selection and site acquisition, pro-forma underwriting, leasing and sales, entitlements, public/private partnerships, construction management, property management, marketing, finance, and dispositions.

 
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Edward D. Manuel

/ Founder

CELL: 817.995.8269 | EDWARD@PERSHINGCAP.COM

Prior to founding Pershing, Edward was with Trademark Property Company from 2005 to 2017 where he served as Senior Vice President of Development, responsible for overseeing all redevelopment and development activities within the portfolio, including sourcing new opportunities around the United States.  

Edward is a graduate of Texas Christian University and an active member of ICSC, ULI and the Greater Fort Worth Real Estate Council.

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Peter Jacobsen

/ Partner

CELL: 682.888.2194 | PETER@PERSHINGCAP.COM

Prior to Pershing, Peter was with The Woodmont Company from 2008 to 2019, where he served as Senior Vice President of Development & Brokerage, specializing in site selection, acquisition, project planning, leasing and marketing of existing and proposed retail properties for the company and other third-party institutional owners.  

Peter is a graduate of University of Texas at Arlington and an active member of ICSC and ULI.